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Social media; the best approach for marketing

Meaning of Social media:

To put it in very simple terms, social media is the information that is secured from others. The term ‘Social Media’ is not restricted to internet alone and it means all media which is popular and which is normally accessed.

There was a time when the popular media was the newspaper which was called the ‘newspaper media’. With advent of computers, blogs are posted on popular media like face book and twitter. Those who view these blogs pass on their comments and opinions. Now the exchange of information takes place.

How to get the best results from social media:

The best approach to get results from the social media of internet marketing is to make it popular on the internet. Here are some suggestions to make it popular:

Free E-book: Allow free access to the E book. If restricted, it will keep the people away. Allow the people to copy the E book. This will encourage more visitors to the website. More the visitors, more is the popularity and that puts the website in the top slot. Some even allow the visitor to place an advertisement on the E book.

Allow online discussion: Make provision for bulletin. Let your advertisement be on the top so that the product is prominently made known. Now, allow for online discussion. This will give an opportunity to clear all the doubts in the minds of the people about the product.

Proper design: Create an attractive and interesting web design and place the ad in the design. Create a copyright for the web. Allow people to copy the design free of cost or allow them to make a direct link to the web site. Since the web has the copy right, no one can imitate it and at the same time it gives enough popularity to the product.

Describe the product: Give a brief description of the product you are trying to advertise. The purpose of social media is to give wide publicity. Therefore, allow the visitor to copy the articles and even allow him to have the reprints so that it could be included in his E book, etc.

Distribute the product free: This is yet another important step to gain popularity. It is advisable that if possible, distribute the product free of cost to those who visit the site. This sale is permitted as per the licensing policy of the internet. By including the name and contact information, the product gets more popularity.

Selva Sugunendran CEng, MIEE, MCMI,  CHt, MIMDHA, MBBNLP, Integrated Systems Business Consultant, Internet Marketer  Master NLP Practitioner and a Social Media Evangelist gives more information about Social online media business , Internet Marketing tools and Marketing principles

Social marketing – an innovative approach

Marketing is a technique practiced from time immemorial. But in earlier days, this technique was restricted to sale of goods and was applied in real market conditions. Thanks to Phillip Kotler and Gerald Zaltman who advocated that the marketing principles could be applied for selling ideas and services which would be for the benefit of the community at large and particularly would be beneficial for the middle class and low income group people.

The concept:

Apart from sale of products, there are many areas where the principles of marketing could be adopted and effectively practiced. For social marketing, one need not visit any market place, but one has to address the people of different walks of life or communicate with people who have common issues before them. By this method, awareness is created among the people so that they can act. Social issues like health care of the people are one of the areas which are dealt with in social marketing. For example, the general issue raised is care of the heart. Issues relating to this are highlighted and discussed.

The products which help to take care of the heart are also mentioned and the people are educated about the products. So by this, the social obligation of educating the masses on the need for taking care of health is achieved as also the marketing of the products.

How is it operational?

As said earlier, the approach is to the mass audience. People are addressed in groups and they are told about the need for good health, methods of taking proper care, etc. They are also told about the medications and approaches in case of emergencies, etc. Modern tools of communication including mass media and advertisements are also made use of. People are trained in the method of social marketing. They are educated about the types of people to be approached, approaches in marketing, follow up actions to be taken, etc.

Achievements:

Social marketing is well received by all sections of people and it is slowly gaining roots. It is found to be most effective in building awareness among the people. The areas in which the concept of social marketing was adopted include donation of organs like kidney, child health including Oral Rehydration Therapy (ORT) and drug abuse. It has brought about a tremendous change in the approach of the people in addressing these problems. The concept of social marketing has been adopted on other social issues too like environment, need for education, etc.

Selva Sugunendran CEng, MIEE, MCMI,  CHt, MIMDHA, MBBNLP, Integrated Systems Business Consultant, Internet Marketer  Master NLP Practitioner and a Social Media Evangelist gives more information about Online Social Business, Internet Marketing and Marketing strategy

Social internet marketing – the best approach to be successful

Marketing is an art. It calls for a lot of patience. It commands change of marketing tactics depending on the situation and the person who is being approached. Use of modern technology like internet is now found to be most useful and rewarding in the social marketing.

How social media works:

n social internet marketing, the popular media is used for making a social interaction with the concerned users. It could be in the form of discussion made online or posting and getting messages, etc. By this method, there is exchange of information and data and the dissemination of the information between the parties takes place at regular intervals.

Most of those who post blogs for internet marketing depend on this social media which is the fastest media of communication and it is reliable too. Apart from the internet, other media normally used are telephone and such other means. However, normally face book and twitter are some of the popular media used for social internet marketing. This is because, they are the sites most of the people will be visiting during their leisure time and during this time, they will have the patience to understand what is being explained.

One of the best examples:

The uniqueness of social media lies in its reaching all sections of people and for this purpose the help of mass media is taken. Apart from this, help of face book and twitter is also taken. One of the popular automobile industries announced during the recent recession that if any of their customers are laid off, they would be exempt from paying subsequent installments of car loan till they find an alternate job. They made this announcement through the popular media and more particularly they used the face book and twitter for making this scheme popular.

This social marketing actually opened the flood gates for the particular automobile company to promote its product through the media of internet. Advantages: It creates a firm base for the entrepreneur to market his product through a process of involvement of people and making them realize the advantages of the product. This is achieved through a process of confidence building through frequent exchange of information and discussion.

The entrepreneur introduces himself through the internet and gets the people to understand the product. No sales are made on social media. It is only a road to sale; because by this media the entrepreneur and the customers come together. This coming together will build a lasting relationship between the two.

Selva Sugunendran CEng, MIEE, MCMI,  CHt, MIMDHA, MBBNLP, Integrated Systems Business Consultant, Internet Marketer  Master NLP Practitioner and a Social Media Evangelist gives more information about Social Media Business, Internet Marketing Business and Marketing methods

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